The basic logic is that if the bulk of your social interactions are win-win acts of voluntary mutually-beneficial exchange, you are likely to think that you live in a happy benevolent peaceful world and are less likely to go Mad Max on your fellows.
In his Albert Hirschman names this the "doux commerce" thesis--and sees it as a "powerful moralizing agent which brings many nonmaterial improvements to society, even though a bit of hypocrisy may have to be accepted into the bargain." As Hirschman quotes Samuel Ricard: Commerce attaches [people] one to another through mutual utility.
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Sensing the necessity to be wise and honest in order to succeed, he flees vice, or at least his demeanor exhibits decency and seriousness so as not to arouse any adverse judgement on the part of present and future acquaintances; he would not dare make a spectacle of himself for fear of damaging his credit standing, and thus society may well avoid a scandal which it might otherwise have to deplore...