Thesis E-Marketplace

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Existing literature in relation to e-marketplaces and IT adoption is used to develop the research questions and formulate the interview questions.

The structured case methodology is used to analyse each case and relate the findings to possible explanatory theories.

The e-marketplace offers opportunities for establishing trade relationships with many organisations across the world.

Business to business (B2B) e-commerce is a significant part of the Australian economy and there are opportunities to take advantage of e-marketplace trading.

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Know Caged Bird Sings Analysis Essay - Thesis E-Marketplace

Electronic marketplaces (e-marketplaces) have been researched over many years from the study of electronic data interchange (EDI) systems to the current internet based trading platforms.One of the advantages of electronic trading is the ability of the technology to deliver transaction benefits; these can have a significant impact on organisations regardless of organisational size.However, despite the potential of the e-marketplace to deliver organisational benefits there have been limited studies which consider the strategic implementation of e-marketplace trading.By continuing to use this site, you consent to the use of cookies.We use cookies to offer you a better experience, personalize content, tailor advertising, provide social media features, and better understand the use of our services.The thesis contributes to the discussion on organising vision theory, e-marketplace trading and business value creation. It demonstrates the application of the structured case study methodology to research that is underpinned by critical realism. Further, the decision making process supported by the group (or group member) is more influential in the strategic adoption of the e-marketplace than the ability of the technology to deliver efficiency or transaction processing gains. This implies that technology adoption studies should include contextual and environmental issues and practitioners should examine how much their decision making is influenced by organisational and environmental features. To learn more or modify/prevent the use of cookies, see our Cookie Policy and Privacy Policy. Wiley Online Library requires cookies for authentication and use of other site features; therefore, cookies must be enabled to browse the site.


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