Existing literature in relation to e-marketplaces and IT adoption is used to develop the research questions and formulate the interview questions.
The structured case methodology is used to analyse each case and relate the findings to possible explanatory theories.
The e-marketplace offers opportunities for establishing trade relationships with many organisations across the world.
Business to business (B2B) e-commerce is a significant part of the Australian economy and there are opportunities to take advantage of e-marketplace trading.
Know Caged Bird Sings Analysis Essay - Thesis E-Marketplace