Term Papers Qualitative Quantitative Research

For example, you might have a theory about the eating habits of the Nez Perce Tribe.

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In other words, you’re not dealing with the numbers you’d find in quantitative research.

For example, let’s say your research project was to answer the question “Why do people buy fast food? Instead of a survey (which can usually be analyzed with math), you might use in-depth interviews to gain a deeper understanding of people’s motives.

For example, members of a street gang would likely refuse interviews, and it’s both highly expensive and inappropriate to place people from non-Western cultures (i.e. People from different cultures might react in ways that aren’t expected.

For example, they might be fearful of a laboratory setting.

In other words, it’s the opposite of a lab environment where variables are manipulated on purpose.

Care should be taken with naturalistic research, as even your presence can alter the environment–taking away the “naturalistic” component.These questions identify core concepts, which lead you to identifying links between your questions and your data. For a detailed outline of the grounded theory process, see Odis Simmon’s outline here.Naturalistic research is research that doesn’t manipulate anything in the environment.It may also include video footage, interviews with experts in the area being studied, conducting surveys or attending public discussion forums.Grounded theory is often categorized as a qualitative research method, but technically it can be applied to either quantitative research or qualitative research; it’s a general research method involving a set of rigorous procedures.While traditional lab-based research looks for a specific “something” in the testing environment, qualitative research allows the meaning, themes, or data to emerge from the study.Qualitative research uses non-statistical methods to gain understanding about a population.In this research method, you use your own experiences to address a cultural, political, or social issue.It is considered by many to be a non-traditional ethnographic method. For example, a group of immigrant women researchers conducted a study on how they navigated the US academy as immigrant women faculty (Ngunjiri et. Critical social research studies specific oppressive social structures (Harvey, 1990).Back to Top Anthropological researchers study people in their natural environment, sometimes immersing themselves in foreign cultures for years.The focus is on meaning, transmitted through language and action.


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