Technology In Journalism Essay

Understanding where traditional news organizations currently stand requires one to understand how audiences consume their news and what they think about the news business as it stands.Surveys by news organizations and foundations offer a way to understand the public’s thoughts quantitatively.

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Others, including two authors for the fall 2009 online issue of Nieman Reports, Robert G.

Picard and Richard Gordon, and Chris Martin of Chris Martin Public Relations, also expressed social media can help journalists do their jobs more effectively.

However, this report will attempt to explain what has occurred and hypothesize on what the future holds for a world containing independent journalism and social media tools.

The research gathered for this report can be grouped into four categories: the current state of traditional and social media; popular social media tools and how media use them; ethical issues surrounding journalists’ use of social media tools; and how a two-way, conversationally driven world will change journalism.

A Media Post article discussed a survey that found males tend to be more open to new media than females, and, to little surprise, the 18-to-34-year-old age group has seen the largest decline in traditional media usage (Loechner 1).

Mba Dissertation Examples - Technology In Journalism Essay

This survey also found while most people said newspapers needed to change to remain relevant, users wouldn’t be willing to pay to read print magazines online (Loechner 1-2). The list of social media tools could probably run on for paragraphs, and today’s technology changes so rapidly that many industries, including corporations and news media, can barely keep up.This shift, sometimes called the social media revolution, is not the death of journalism as America always knew it; it’s the birth of a democratic movement that emphasizes some of journalism’s key factors: transparency, honesty, and giving a voice to the person who doesn’t have one. But this seemingly tried-and-true method is transforming. In the traditional world, newspapers, corporations, governments, or other types of leading organizations simply had to give out information, and people would consume it by reading or looking at it.However, this and a survey study conducted by the National News Association (NNA) found the opposite seems to be true for local newspapers, especially weeklies (“Annual”).The NNA’s survey found the majority of respondents spend at least 40 minutes a week reading their local newspaper and often prefer the print over the online edition (“Annual”).Results will lead the report to offer three areas within journalism that social media has significantly touched: the public’s trust of the news media in relation to social media; the relationship between local news organizations and social media; and how news is and will be covered using social media tools.Media industry publications and critics often mention a media shift from traditional outlets, like newspapers and magazines, to digital news sources.Before being able to define the relationship between social media and journalism, it’s vital to explain journalism’s purpose and troubles within the media industry as a whole. Podger says journalism is about listening to those who have something to say (Podger 36).In his blog post titled “Social Journalism: Past, Present and Future,” Woody Lewis offers similar sentiments regarding what a “social journalist” is.


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