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As easy as the term may seem to be to grasp, it’s a much more abstract term in the way that we aren’t always aware of the sexism that takes place in the media.For example, the percentage of newsreaders covering important news stories that are male dominates the amount of female newsreaders covering important news stories.
This is quite subtle and most people don’t notice this, whereas the amount of female sex workers seen in the news is much more than the amount of male sex workers seen in the news.
Sexism of any kind, including media sexism can occur on many different levels and range from being covert to being outright blatant.
Gender inequality is a problem we as humans have been facing for quite a few years now and more often than not the media has been part of the problem and not the solution.
Problem statement: Does the media promote sexism and outdate views of male/female behaviour? The Oxford Dictionary of Sociology defines sexism as being “the unfair discrimination on the basis of sex”.
This is not an example of the work produced by our Essay Writing Service.
You can view samples of our professional work here.These include all expressions of people are male: for example, the use of "he" as a generic pronoun; "man" as a typical person (as in "the man on the street"); or the inclusion of "man" in job titles (for example, "chairman").Other expressions they believed demean women: the habitual listing of the masculine first, ("men and women") or the use of the diminutive endings, "-ess" or "-ette" to apply to women's jobs (such as "usherette").If we also look at the computer games and their characters we can clearly that its promoting sexism.As they make the women characters look very attractive and expose their bodies.From my point of view, yes, media does promote sexism and sexist behaviour.I say it does promote sexism because women, or to be more specific “women’s bodies” and “specific women body parts” are used to advertise new products.The women's and gays' liberation movements which emerged particularly in Britain and the United States in the late 1960s also succeeded in raising public consciousness about sexism.Linguists have pointed out that the English language is inherently sexist because it carries certain assumptions about gender roles.How many adverts have we seen in magazines where new gadgets are being advertised with half naked woman holding it?Cars, TV, graphics card, cell phone, laptop, etc, are all being promoted and it is being associated with women and their body.