Research Paper Role Packaging Consumer Buying Behaviour

Research Paper Role Packaging Consumer Buying Behaviour-28
Packaging has recently been in importance at times it becomes very difficult to determine whether greater emphasis should be put on the productive function of packaging than on its promotional function.

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Some packages such as coke bottles are world famous.

Packaging provides two major services for both consumers and produces that is it services as a product measure for the product and also promotional device.

However, modern marketing managers regard packaging as a supplementary promotional tool for their product.

Recommendation: – – – – – -111 References – – – – – – -112-113 Appendix – – – – – – – -114 Questionnaires – – – – – – -115-121 CHAPTER ONE INTRODUCTION Historically, management has considered packaging significantly only for the purpose of containing the product and had assigned the sole responsibility of packaging to the production department.

BUYING DECISION: This is the ability to decide quickly and confidentiality on which product to buy, how to buy, where to buy it and when to buy it.

INFLUENCE: This is the power to produce an effect, especially on character, beliefs or actions.

Again, confectionary manufacturers shall liaise with user of their product package so as to enable them know when there is need for improvement. The study also has the following specific objectives; 1.5.

TABLE OF CONTENT Title page – – – – – – – – – i Approval page – – – – – – – – ii Dedication – – – – – – – – iii Acknowledgement – – – – – – – iv Abstract – – – – – – – – – v Table of content – – – – – – – vi CHAPTER ONE 1.0. SIGNIFICANCE OF THE STUDY: It has been proven that effectives packaging decision of firms enhance the market ability of their products.

Kotler, (1984) defined packaging as the activities of designing and producing the containers for a product.

A package therefore keeps a product intact and available to the final consumers in its original states, protecting the quality of the product from physical damage where the traditional purposes.

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