This article explains in very simple terms how to create a financial plan.Once you’ve established your business, you need to work out how you’re going to promote its service(s) to potential clients. We touched on USPs earlier in the article – the marketing strategy section is where you’ll list your company’s USPs in more detail, and outline the online/offline marketing channels you’re going to use to communicate these USPs.
Ideally, your executive summary should be around a page of A4 and take up less than 10% of the document.
In addition to the above, there are several other key points to include in your executive summary which you may not have thought of, such as your marketing strategy, business model and target market.
Even if you’re not providing them right now, you never know what the future holds.
No personal trainer business plan is complete without the financial plan section.
Why are you selling these items and what are the benefits to your clients?
You may also want to add in any future product or services you plan on offering.Running a personal trainer business is a lot like trying to improve your fitness.You need a detailed plan to give yourself the best chance of success.It should tell the reader what your business is about, its mission and its financial projections.This is considered the make-or-break part of your business plan, so keep it as clear and concise as possible.This section of your personal trainer business plan is an opportunity to demonstrate that you know your industry and target market inside out.Your market analysis should outline what your customer’s needs are and how these needs are being met.The operations plan is where you’ll summarise how you’ll carry out day-to-day jobs and how your company is structured.Specifically, its location, facilities, opening hours, any technology or equipment you use, details of suppliers, and so on.The competitor analysis section should include such key information as: A quick search of their website and social media channels should give you most, if not all, of this information.If you’re competing with a reputable company, you may also want to read trade magazines for any interesting promotions or news stories they’ve put out.