The space in the coffee bar will be approximately distributed the following way – 1,260 square feet (i.e., 55% of the total) for the seating area, 600 square feet (26%) for the production area, and the remaining 440 square feet (19%) for the customer service area.
This property is located in a commercial area within a walking distance from the University of Oregon campus on the corner of a major thoroughfare connecting affluent South Eugene neighbourhood with the busy downtown commercial area.
A minor deviation from the amount of coffee in the shot, the size of the coffee particles, the temperature of milk, etc., can negatively affect the quality of the prepared drink.
Two thousand flyers will be distributed in the adjacent neighbourhood, on the University campus, at the malls and in the selected office buildings within two weeks prior to the opening of Java Culture. coffee consumption has shown steady growth, with gourmet coffee having the strongest growth.
The start-up loss of the company is assumed in the amount of R270 680.
Java Culture is registered as a Limited Liability Corporation in the state of Oregon. His cousin, James Polk, as well as Megan Flanigan and Todd Barkley hold minority stakes in Java Culture, LLC.The store layout, menu listings and marketing activities will be focused on maximising the sales of higher margin espresso drinks.Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar.The owners have secured this location through a three-year lease with an option for extending.The have also provided R1,4 Million of the required R1,7 Million start-up funds.The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar.The menu of the Java Culture coffee bar will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc.Java Culture will also offer its clients pastries, small salads and sandwiches.For the gourmet clientele that prefers to prepare its coffee at home, Java Culture will also be selling coffee beans.Want to start your own coffee shop but struggling to put your business plan down on paper?We’ve taken taken the guess-work out of it for you by writing a coffee shop business plan that you can adapt to suit your own needs.