Methodology For A Thesis

Questionnaires were chosen for this research because they are a reliable and quick method to collect information from multiple respondents in an efficient and timely manner.

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Initially the researcher also considered researching two groups of employees by comparison – one coming from an organisation where the performance management model is used, and another one, where this model is not used. This approach was overruled however, because it does not reflect the interactive nature of the model being studied in which managers and business leaders play crucial role.

For the purposes of this study, the writer had to examine two separate groups of participants.

It concludes with a brief discussion on the ethical considerations and limitations posed by the research methodology, as well as problems encountered during the research.

This dissertation makes use of qualitative research strategy, where the research approach implemented has been that of interpretivism.

al, 2008), obtaining a more nuanced view of the connections between the different variables.

For this study, triangulation was very useful because the researcher aimed to find the intersection between two very different variables belonging to very distinct industries – the arts (performing arts in particular) and business.This will be followed by a discussion on their ability to produce valid results, meeting the aims and objectives set by this dissertation.The chapter then goes on to discuss the sample size and the sampling strategy applied by the author, and the data analysis methods which have been used.Again, this study was not an exception from this rule, as the questionnaires provided linear and clear results, but many elements from the research were left uncovered.In order to cover more abstract aspects of the research, the author chose as a complementary method structured interviews consisting of several questions, which were distributed among representatives of each participant group.These are all elements, which are not easily quantifiable (measureable), and between which different and complex connections were found to exist, therefore interpretivism was found to be most applicable.This research makes use of a qualitative research strategy in the sense that there will be no numeric data or quantitative data was produced (Bell, 2005; Sarantakos, 2013; Silverman, 2004).This study was no exception and questionnaires were a quick and effective way for the researcher to reach multiple respondents within several weeks.A general disadvantage of the questionnaires however is their fixed and strict format, which eliminates the possibility for more in-depth or abstract observation (Bell, 2005; Sarantakos, 2013).Interviews are often used as complementary research method in the social sciences, because they give the opportunity for a more in-depth, open discussion, and more informal, free interaction between the interviewer and the interviewee (Potter, 2002; Winchester, 1999; Sarantakos, 2013).Despite being considered a disadvantage because it produces subjective results, the flexible format of the interviews was a major advantage for this study, as some nuances of the research such as exploring “emotions”, and “creating memorable experience” could not be properly captured with the questionnaire design.


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