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Here are four guidebooks for the network era: the perpetual beta series – social networking and much more!This was originally posted in 2008, after Michele Martin and I ran what today would be called a MOOC (massively open online course) with over 700 participants.For example, if a customer complains about a product or service on Twitter, the company may address the issue immediately, apologize, and take action to make it right.
Building a following provides access to and interaction with new, recent and old customers.
Sharing blog posts, images, videos or comments on social media allows followers to react, visit the company’s website and become customers.
Since it makes a company more accessible to new customers and more recognizable for existing customers, social networking helps promote a brand’s voice and content.
For example, a frequent Twitter user may hear of a company for the first time through a news feed and decide to buy a product or service.
There are several different online social networks, but for our purposes, we focused on the three that tend to be used the most by learning professionals in 2008 – Facebook, Linked In and Ning.
Each of these networks has its own unique style, functionality and patterns of usage.
For example, if a company has 500 followers, followers may not all receive the same post.
Looking for deeper insight on social networks as they relate to work and learning?
This can create a virtual headache for a company's public relations department.
Although social networking itself is free, building and maintaining a company profile takes hours each week. In addition, businesses need many followers before a social media marketing campaign starts generating a positive return on investment (ROI).