You scan the job ad and see that the top requirements are: Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! I’ll just wrap up the cover letter and hit that sweet SEND button. They’re looking for someone that’s also a good fit for the company culture.
After all, employees that don’t fit in are bound to quit, sooner or later.
So, open up the job ad and identify which of the responsibilities are the most critical.
For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. The HR manager doesn’t only look at whether you’ll be good at the job or not.
The thing is, though, you don’t need to be creative, or even any good at writing.
All you have to do is follow a tried-and-tested format: You can simply pick one of our hand-picked cover letter templates, and you’ll be all set in a jiffy!The hiring manager is probably Head of Marketing or Chief Marketing Officer.So, you do a quick lookup on Linked In: First impressions matter, especially when it comes to your job search.You’d write something like: I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years.The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device.I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech.As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.Then, you need to figure out what you like about the company and turn that into text.Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.A good cover letter can spark the HR manager’s interest and get them to read your resume.A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder.