How To Plan A Business

How To Plan A Business-62
Include income statements, balance sheets, and cash flow estimates.

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Some believe this is the most important part of a plan – so much so, it’s worth dedicating up to 80% of your time to writing this section.

Clearly state sound reasons that your products are currently viable and how you will react to future challenges in the market.

Create financial projections for the next five years.

Your executive summary should be 1–2 pages long, and provide an overview of your business concept, key objectives of your business and your plan, ownership structure, management team, your product or service offering, target market(s), competitive advantages, marketing strategy, and a summary of your financial projections.

Your executive summary should be written last, after you’ve written the rest of the plan; each paragraph should be a summary of the more detailed, related section of the plan.


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