The contemporary world is characterized by the abundance of various services and their high competitiveness.
The healthcare domain is not an exception, and there are many medicines and services from many providers, each of whom needs to put efforts in order to assure potential clients that his or her company provides the best products.
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Marketing in the Healthcare Industry: Overcoming Characteristic Features and Following Trends Marketing is an indispensable part of the success of every company in every domain of human’s life, including healthcare.