Executive Summary For A Business Plan

Worse, fuzzy goals won’t inspire confidence from investors.Nor will they have a profitable impact on your business.For example, if your product is perfect for people with money to hire landscape architects, listing “anyone with a garden” as your target market might not go over so well.

If your business doesn’t have any direct competition, research other companies that provide a similar product or service.

Next, create a table or spreadsheet listing your competitors to include in your plan.

It communicates who you are, what you plan to do, and how you plan to do it. But, bear in mind, a business idea is will not invest in a startup or small business without a solid, written plan.

Investors want to know you have product-market fit, a solid team in place, and scalability—which is the ability to grow sales volume without proportional growth in headcount and fixed costs.

Market research indicates an increasing number of wealthy consumers in Cleveland are interested in landscape architecture based on sustainable design. Currently, only two exist—neither of which focuses on eco-friendly planning nor are certified by green organizations. provides a premium, sustainable service for customers with disposable incomes, large yards, and a love of nature.

Within a business plan, your company description contains three elements: (1) mission statement, (2) history, and (3) objectives. Think about what motivates you, what causes and experiences led you to start the business, the problems you solve, the wider social issues you care about, and more.

Landscape Inc.’s mission is to change the face of our city through sustainable landscaping and help you create the outdoor living space of your dreams.

Founded in 2019 by sisters Sherry and Shelly Smith, we have over 25 years of combined landscape-architecture experience.

In addition to big numbers that encompass the ; meaning, local numbers or numbers that apply the grand total to your specific segments.

Landscapers Inc.’s ideal customer is a wealthy baby boomer or a member of Gen X between the ages of 35 and 65 with a high disposable income. They’re a working professional or recently retired.

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