Dollar Store Business Plan

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If we can attract and keep these consumers the word will continue to spread about what our store has to offer.

In an ever changing economy the discount store model is becoming more popular with the consumer.

Providing a large selection of bargain-priced items is our intended goal.

Consumers demand quality customer service, fair pricing, and a convenient location.

The Dollar Store provides a variety of interesting merchandise options at bargain prices.

Dedicated to customer service the Dollar Store will give its patrons the kind of service that is respectful and prompt.The investors will be treated as shareholders and therefore will not be liable for more than their personal investments.The majority owner Ted Brinkman, will contribute from his personal savings toward this business venture.A dedicated staff is committed to providing excellent customer service.The merchandise is purchased from a variety of well-known manufacturers such as Procter & Gamble, General Mills, American Greetings as well as a number of other generic branded companies. We will continue to find new product lines that can be added to our inventory.We are able to sell products at very low prices, because we will purchase items from discontinued lines, seconds, over runs, etc., that cannot be sold to a manufacturer’s usual retail customers.We expect sales to increase steadily as consumers find that they can purchase a variety of quality items at bargain prices.This includes working class individuals, the elderly, and students, many of whom are price conscious and looking to find a value for their dollar.The market analysis pie chart shows potential customers and the company’s target markets.The Dollar Store intends to provide affordable shopping alternatives to working class families with incomes under ,000, for elderly people on fixed incomes, and also a large student population that tend to be on strict budgets. We expect this market to grow at a rate of 10% per year.This market constitutes the general public who are looking for affordable merchandise at bargain prices.


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