Double Delight Bakery expects to break even by the 6 months of operations as sales continue to climb upwards. TARGET MARKET The following individuals and corporations will form the bulk of our target market: • Residents within the vicinity of our operations. • Engage in road shows and business awareness drives in targeted communities from time to time.
This variety has spurred an interest in the consumption, so much so that cupcakes have become a staple offering in family meals, wedding receptions, house warming ceremonies, children parties as well as office functions.
Another reason is the affordable price that a good serving of cupcake goes for.
In the end, Double Delight will pay close attention to higher visibility and competitive pricing of our goods and services in order to assume and maintain our share of the market.
FINANCIAL PROJECTIONS Double Delight Bakery will be started with funds from the founding partners, which will amount to 60 percent of startup costs. The balance of will is procured from banks and other financial institutions as a revolving 10-year loan repayment period. MARKETING AND ADVERTISING Double Delight Bakery will embark on the following measures to create awareness about our business, brand, and products: • Introduce our cupcake products to schools, neighborhoods, and organizations.