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For example, before you set up your sales team with a contact management or CRM system you have to first: Once you have the preliminary information identified and squared away, set up time to thoroughly train your sales team and have an accessible resource for future questions and suggestions.It's a process that has to be planned and managed in order to be effective. Companies that don't implement some form of CRM may have a hard time keeping their customers as happy as their competitors who have a CRM system do.
A cloud-based platform can keep this data stored as well as make it easily accessible to your entire workforce no matter where they are.
Some CRMs may even have a social integration to make this easy.
Now everyone can live in one big happy, customer-focused universe that communicates and desegregates the internal workings of the company.
Before, no one was accountable for why the customer wasn't happy.
If you’re looking for a freemium CRM offering, this is the list for you.
Use the free features until your business outgrows them, and then choose from more robust paid plans as your need grows.
Overall, it builds greater customer loyalty and a better customer experience.
No more will the Sales department blame Marketing for not communicating with them.
The ability to create/edit your own pipeline is terrific. It also offers integrations to Zapier for data integration, Freshdesk for help desk and ticketing, Mailchimp for email marketing, and Google Apps.
These integrations help tie more aspects of your business together.