Case Studies In Crisis Communication International Perspectives On Hits And Misses

Case Studies In Crisis Communication International Perspectives On Hits And Misses-72
In trying to preserve and restore their corporate image, BP used many strategies to alleviate the intensity of the ongoing threat to individuals, businesses and the ecosystem, including various social media channels to interact with individuals and interest groups (Muralidharan, Dillistone & Shin 2011).Until recently, traditional forms of mass communication were used to disseminate information about ‘understanding, surviving, and recovering from natural disasters’ (Paul 20). This is an Open Access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

In trying to preserve and restore their corporate image, BP used many strategies to alleviate the intensity of the ongoing threat to individuals, businesses and the ecosystem, including various social media channels to interact with individuals and interest groups (Muralidharan, Dillistone & Shin 2011).Until recently, traditional forms of mass communication were used to disseminate information about ‘understanding, surviving, and recovering from natural disasters’ (Paul 20).

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In exploring this further, this article focuses on a study of the South Durban basin to demonstrate how media analysis, community discussions and internal and external evaluations of current practices in use by major industrial players in the basin has proved to be successful.

The concentration of such a diverse range of industrial and commercial activities, coupled with a residential population living in close proximity to this development, makes it essential that proper planning is undertaken that involves all key stakeholders.

Fundamental to all of this is the need for an integrated communication strategy to keep everyone informed, particularly in cases of emergency and disaster management.

Whilst these industries are considered as having a positive economic impact, they contribute to several negative impacts in the area, including air and water pollution and poor health conditions in the neighbouring communities, exposing the residents to high risks in events of industrial accidents and malfunctions.

The many activities that contribute negatively to this situation in the South Durban basin are identified as two oil refineries, with a total processing capacity of approximately 250 million barrels of crude oil a day (supplying 60% of South Africa’s total fuel requirements), a paper mill with a processing capacity of 550 000 tons per annum, several bulk storage tank facilities which also store hazardous and toxic chemicals in bulk, approximately 300 other industries including the manufacture of chemicals, food and pharmaceutical products and the motor and allied industries (SDCEA 2008a).

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