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It's always a good idea to include a section on what you'll do if your plans don't seem to be working out as expected -- particularly if you're planning a startup.
Section I - Executive Summary 1 - Executive Summary The Executive Summary is the most important part of your business plan.
Because if it doesn’t interest readers, they’ll never even get to the rest of your plan. Finally, include a synopsis of your financial projections in your Executive Summary.
Finish with your "Competition" section, in which you list your competitors, with a realistic appraisal of their strengths, how your company compares and your strategic and tactical plans for developing and maintaining market share in your competitive niche.
In the "Build-Out" section, outline the steps to launching your company, if you're pitching a startup.
Standard are sales projections, a personnel plan, a profit and loss statement, a cash flow statement and a balance sheet.
If your company is already in operation, include current financials along with the pro forma financials.
Vary the basic format only to more clearly present the idea.
Clarity is the most important quality of a business plan.
Victoria Duff specializes in entrepreneurial subjects, drawing on her experience as an acclaimed start-up facilitator, venture catalyst and investor relations manager.
Since 1995 she has written many articles for e-zines and was a regular columnist for "Digital Coast Reporter" and "Developments Magazine." She holds a Bachelor of Arts in public administration from the University of California at Berkeley.