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It is a picture of your firm's financial condition at a particular moment and will show you whether your financial position is strong or weak.It is usually done at the close of an accounting period.The Plan should also integrate traditional (offline) programs with new media (online) strategies.
Every wholesale, retail, and/or service business can benefit from the preparation of a carefully written business plan. There is an additional benefit if you do business internationally.
The following pages provide a suggested outline of the material to be included in your business plan.
It can be expressed in: (1) Total dollars or revenue exactly offset by total expenses -or- (2) Total units of production (cost of which exactly equals the income derived by their sales).
This analysis can be done either mathematically or graphically.
Contains: (1) Assets, (2) Liabilities and (3) Net Worth.
In this section you will use your income statements and balance sheets to develop a study of relationships and comparisons of: (1) Items in a single year's financial statement, (2) comparative financial statements for a period of time, or (3) your statements with those of other businesses.
If your business is new and has not yet begun operations: the financial section will end here and you will add a Personal Financial History.
If yours is an established business: you will include the following actual performance statements.
It summarizes the content and purpose of your finished plan, covering all of the key points. The Marketing Plan defines all of the components of your marketing strategy.
You will address the details of your market analysis, sales, advertising, and public relations campaigns.