If you price your product too low, your potential customers may think your product isn't very good.
You will also need to decide on all of the following: Search Engines and Directories in which you will submit your site Web sites in which you would like to advertise Ezines you would like to advertise with How and where you plan to distribute articles How and where you plan to distribute press releases Where you will place pay-per-click ads And, any other advertising spots or ideas that you may have in mind.
Product Pricing When you price your products, you have to determine a fair price for the product or service that you are offering, and the price must compete with what your competitors are offering.
With this information, you are better able to determine where and how you should advertise.
Identifying your competition is equally as important as identifying your target market.