Business Plan Introduction Sample

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You don't need a plan to start a hobby or to moonlight from your regular job.

But anybody beginning or extending a venture that will consume significant resources of money, energy or time, and that is expected to return a profit, should take the time to draft some kind of plan.

Introduction Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington.

JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products.

The purpose of your plan also determines its length.

If you want to use your plan to seek millions of dollars in seed capital to start a risky venture, you may have to do a lot of explaining and convincing.A typical business plan runs 15 to 20 pages, but there's room for wide variation from that norm. If you have a simple concept, you may be able to express it in very few words.On the other hand, if you're proposing a new kind of business or even a new industry, it may require quite a bit of explanation to get the message across.High visibility and competitive products and service are critical to capture this segment of the market.Financial Considerations JJB expects to raise 0,000 of its own capital, and to borrow 0,000 guaranteed by the SBA as a ten-year loan.The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.This provides the bulk of the current financing required.JJB anticipates sales of about 1,000 in the first year, 7,000 in the second year, and 5,000 in the third year of the plan.So what's included in a business plan, and how do you put one together? A good business plan follows generally accepted guidelines for both form and content.Simply stated, a business plan conveys your business goals, the strategies you'll use to meet them, potential problems that may confront your business and ways to solve them, the organizational structure of your business (including titles and responsibilities), and finally, the amount of capital required to finance your venture and keep it going until it breaks even. There are three primary parts to a business plan: In addition to these sections, a business plan should also have a cover, title page and table of contents. Depending on what you're using it for, a useful business plan can be any length, from a scrawl on the back of an envelope to, in the case of an especially detailed plan describing a complex enterprise, more than 100 pages.


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