Business Development Action Plan

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Examples can include: As you can see, on their own these statements are quite vague. That way, you’ll always have your eye on the prize.

The next phase of the action plan is the objectives.

Section 2: Elevator Pitch An elevator pitch is a brief description of your business.

Your elevator pitch is included in your strategic plan since it’s key to your business’ success, and often times should be updated annually.

Action plans are extremely helpful because they not only force you to think about your overall vision and objectives, but also the strategic initiatives and tactics it takes to accomplish them. Not everyone plans the same way, so if you want to work out of order, go for it.

For most, starting with your overall vision is the first step.It also helps you identify which strengths you must develop in the near future to improve your company.Section 5: Goals Setting and achieving goals is the hallmark of successful companies and is a critical element of your strategic plan.Here’s why it’s important: if your employees can’t clearly and concisely articulate your business to others, you inevitably miss out on tons of sales and other opportunities.Section 3: Company Mission Statement Your company mission statement explains what your business is trying to achieve. You see, for internal decision-making, your mission statement guides employees to make the right decisions; decisions that are in line with helping the company achieve its mission.More specifically, that they clearly state what you are going to do and how doing it will help you achieve your objective.For instance, if your goal was to increase your client workload within 12 months, a strategic initiative would be: You can see that this strategic initiative easily ties back to your overall objective and vision. Although this is the last step in the action planning process, it is one of the most important.When setting these goals or objectives, be sure you are utilizing the “ With one simple look, you can easily determine if you have stayed true to this promise, and if not, take the necessary steps to do so.Strategic initiatives are essentially the big moves you will be making to achieve the objectives outlined in the previous step.For example, a basic KPI such as Total Sales is critical for understanding if the company is performing well. For example, if sales are affected by 1) number of visitors to your website, 2) number of visitors who complete a contact form, 3) number of proposals you issue to these leads, and 4) the proposal closing ratio, then each of these KPIs should be tracked.Then, if for instance, the number of visitors to your website decreased, you would know and fix this immediately, rather then waiting until sales plummet later.


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