Format, headings, white space and illustrations make a big difference.
Key points should stand out as immediately as they do in an effective sales pitch or presentation.
Don't think in terms of a 'business plan', rather different versions of your business plan, each tailored to the reader and guided by your specific objectives.
If you're trying to attract funding, your business plan should provide compelling evidence why you need the money and evidence that you can afford to pay back any loans. In most cases experienced people will read this first and if it doesn't instantly capture their imagination, inspire or impress them, they won't bother reading the rest. Your financial information must stack up when scrutinised.
A business plan is essential to your company’s success.
After all, seven out of ten businesses fail within five years.It covers the following information: what you are going to sell or produce, the structure of your business, your vision on how to sell the product, how much funding you need, information on financial projections, among other details.Before you begin to implement your company’s business plan, it’s necessary to brainstorm to make sure your team is prepared to answer some questions: However, there are dozens of other questions, industry-specific or otherwise, you should be asking.Also make sure the document looks good and reads well. A business plan will be easier to implement if it's simple, specific, realistic and comprehensive.But even then, someone needs to take ownership for implementation and monitoring of progress.In most scenarios, it is up to the founders of the company.It’s important to remember that this is not a document for internal use only.But as important, the process of writing involves you and your partners taking a real look at what you want the future of your company to look like and how you’re going to make it happen.An individual or a group of individuals who start a business are responsible for writing a plan.When first getting started, pay attention to those questions.Your business plan must address them in a clear, concise, strategic, and realistic way.